Classic question.

The honest answer: we can't say for sure. The exact number of streams you'll get varies depending on the audience you're targeting and the strength of your song, since that's what we use in the ads.

Here's what we can say: most campaigns land at or past your follower goal. And if you land short — under 75% of your goal after 60 days — you're covered by The Sweet Guarantee: your service fee back, no fine print.

We spend your ad budget over 30 days. If you want to keep the momentum going after that, you can subscribe to run continuous campaigns — commit to 3 months and you'll get 20% off each one.

After your campaign, we'll send you a report on your results.

Pretty much, yeah.

It's slightly easier to advertise more mainstream genres — you'll often see lower costs per follower advertising, say, indie pop than you will advertising new age pirate jazz.

But on the flip side, niche genres often see higher engagement. So it tends to balance out.

Basically: if you can make a playlist your music genuinely fits, this works. (And if you're making new age pirate jazz, please send it over.)

Depends what kind of results you mean.

We start driving streams the first day your ads go live. You'll see a bump within the first week. And streams tend to keep coming in for the long term after that — potentially even for years.

Kind of. But not really.

Spotify's algorithm tends to favor newer tracks, so you may see some extra ancillary benefit with a newer release.

But this approach drives streams regardless of when your song came out. It just has to fit your playlist.

A playlist on Spotify, and a song that's legally cleared for us to use in ads — usually, that's just your own song.

Want to run ads to a list that doesn't include one of your own songs? You'll need to provide proof of copyright for a song we can use.

Mostly on Instagram. Very rarely on Facebook.

It's all run from inside our agency ad accounts, so you don't have to worry about any of the setup.

We usually target Tier 1 & 2 countries. For a full list, see here.

We can adjust our targets if you want to go after different locations — but in those cases we do have to adjust our follower goal guarantees too, since it may make building your list more expensive.

Nope! We make our own video content based on guidelines we've found work really well for this stuff.

I thought you might — this is kind of complicated stuff.

Shoot it over to jsweet@sweetplaylist.com.